La responsabilidad social empresarial en Colombia: un aporte al desarrollo

Abstract

Corporate social responsibility in Colombia has been interpreted by some companies as a strategic attitude that generates benefits whether financial, advertising or generating an impact or image in society, and not as his true end which is linked to ethical, social, economic and environmental business behavior, both internally and externally, aimed at understanding and meeting the legitimate interests and expectations of society. Therefore, the general aim of this study is to determine which aspects generate progress in enterprises when implementing corporate social responsibility in its mission and vision, and review which initiatives have been taken some companies in Colombia for development, based on the identification of the practice of Corporate Social Responsibility in the Colombian context and how these have contributed to sustainable growth through the applied procedures.