Investigación de mercados para fidelizar los clientes de Seveter S.A. con el fin de incrementar su competitividad en el sector

Abstract

The aim of this work is to design a strategy degree of loyalty to a company that provides mechanical maintenance services SEVETER S.A. To do this there will be a market research in order to achieve customer loyalty, the processes involved and the degree of importance for them will be measured. The sector in order to identify opportunities that the company against the current market and a survey was developed to customers to measure the degree of satisfaction of their needs are analyzed, meet their expectations and desires to service provided by the entity; which is a necessary building strategy input that lead the company to customer loyalty, from the perspective of their needs and knowledge of consumers before, during and after the service.