Neuromarketing, como estrategia comercial en la plaza de mercado del Restrepo localidad Antonio Nariño ciudad de Bogotá

Abstract

It’s proves a remoteness notable by the consumer to marketplaces, the arrival the fruver and grand surfaces, call the attention of the families, in the face of it situation, the idea is determine if the use the Neuromarketing would power improve the positioning by the marketplaces. For this, it makes a schedule in the semester second, with the realization a camp work, than include to places owners, suppliers, consumers and potential partners. All with the application the polls for the four sectors. It want know if good perform and that it would must apply in the marketplaces (if is striking for they, the use of the Neuromarketing), for the owners, they would have than use one portion of their profit and it would must an investment return. The preliminary is descriptive. The results allow design a proposal for the place administration and the owners. They determinate the viability of the proposal.