Factores que intervienen en la decisión de las personas naturales al invertir en el mercado de renta variable en la bolsa de valores de Colombia

Abstract

Colombia has experienced a massive participation of individuals in the Stock Exchange of Colombia (Bolsa de Valores de Colombia) in the year 2011, being the peak of the most participation and very hopeful projection. During this period of time the companies were issuing primary market titles, on which people could acquire them very easily and the overall economic situation of the country was going well. After that, the situation changed, the price of oil decreased significantly, the value of the US Dollar rose, corruption cases such as INTERBOLSA generated distrust in the equity market, which resulted in the exit of investors; and, although this was one of the most important reasons, is not the reason that clearly defines the situation. After doing this investigation, it was evident that the financial culture of the country is minimal, and consequently, thinking that people would reinvest in this market is a remote possibility; they do not really know how to invest because they have not received education in the field and, even though, there are many stock market to learn about it, it has not been enough. A financial culture that enables people to invest in the stock market actively must be created; it is not a difficult job, it is only a matter of conducting a joint effort between people, the state and the academy.