El Greenwashing usado por el sector empresarial en Bogotá y su influencia en el consumidor adulto

Abstract

This study is a critical explanation of the greenwashing phenomenon, which has the fundamental characteristic of influencing a group of consumers about their decisionmaking when choosing consumer goods. In this context, studies of consumer goods products were elaborated and the consequences of the practice of greenwashing in relation to the consumer were analyzed. for this reason, the work will present cases such as those of Alpina, Doña Gallina, Redu Fat Fast, Jorge Hane Laboratories, among others, which were sanctioned by the competent authority at the national level for using deceptive advertising in order to sell to the consumer the idea of a product committed to the health of people and the environment