Análisis experimental de la conducta para las finanzas: un caso de estudio en estudiantes de IV semestre de Administración de Empresas

Abstract

Behavioral finance has been a challenge for the rationality in making financial decisions indicated by traditional economics, since it is assumed that the way the information is presented would be the fundamental basis for making the decision. The objective of this research is to identify how risk aversion affects financial decisions in IV semester business administration students through an experimental study. In accordance with the above, a study with an exploratory scope has been carried out through an approach with the chosen sample, which are the 30 students of the IV semester of business administration of the National Unified Corporation of Higher Education [CUN] to carry out The experimental design that has yielded as main result that the risk aversion bias is evident in the financial decision-making process since a greater investment was presented in the loss scenario, allowing to conclude that individuals prefer to let go of a greater utility before losing everything invested regardless of the scenario, be it a financial boom or bankruptcy. In other words, the population sample can assume a constant level of risk, even if asset prices go up or down, or regardless of their level of knowledge about financial markets.