Revitalización plaza de mercado caso de estudio: Caicedonia, Valle del Cauca

Abstract

The present work analyzes how the deterioration in the infrastructures of the tourism sector can cause a negative impact on the flow of economic activities of the cities or municipalities that have a tourist vocation, In this case the municipality of Caicedonia located in the department of Valle del Cauca, despite the fact that Caicedonia has a diversity of tourist and cultural activities, presents a deficit in the infrastructure of these types of activities due to the lack of knowledge of the municipality, which consequently causes a low flow of visitors. Directly affecting the income and jobs in the tourism sector of the municipality, this forces its inhabitants to travel to neighboring municipalities in search of better job opportunities. As a purpose, a series of Tourism Marketing strategies are proposed that allow generating a greater potential of Caicedonia as a tourist attraction, which increases tourist participation. For this reason, a qualitative analysis of the relations was carried out both at the departmental and municipal levels, in which it was identified that there is no territorial cohesion in aspects of tourist activity, since there is a clear centralization of tourism in the city of Cali del Valle del Cauca. . As a result, it is ruled that, due to lack of tourism marketing and ignorance of several municipalities in the department of Valle, their vocation activities do not turn out to be economically profitable for the population that inhabits these places, forcing their displacement to the main cities of the department. Keywords: infrastructure, marketing, tourism, sustainability, socioeconomic