Redes sociales: una influencia en las compras: Factores que influyen en la compra por redes sociales

Abstract

In the development of the research, it was identified that technology is constantly advancing and that over time purchases through social networks or through digital platforms are increasingly used by society, in such a way that people are forced to the adaptation of the global environment. It was possible to analyze the level of purchase in social networks, it is also important to highlight the satisfaction or dissatisfaction that users generate at the time of purchase, for this a series of advantages were identified such as: security, ease and trust when time to make a purchase and disadvantages. Faced with the above, a survey was applied to the eighth and ninth semester students of the Business Administration and Economics programs of the Universidad La Gran Colombia, which were analyzed through a type of descriptive research, where the categories of purchase, tastes and preferences, as well as the experiences that the students have presented taking into account product quality, delivery times, payment facilities and others not so favorable such as fraud or mistrust on the page.