Sostenibilidad, creación de valor desde las fuerzas inductoras que generan competitividad turística en el Quindío

Abstract

The study sought to analyze the companies in the tourism sector from the valueinducing forces and their impact on socioeconomic development in certain municipalities of the Quindío department. A mixed approach methodology was utilized for guiding an understanding of the business situation from its tourist activity, socioeconomic development, and the creation of value towards business sustainability in a critical way. Likewise, a bibliographical indagation of the driving forces that generate competitiveness and sustainability strategies in the market was made. Subsequently, a discussion of authors is generated that guides towards reflection, to make a profile of the impact of the variables in the development of tourist activity, describing the particularities of the inducing forces and their nature as a mechanism of socio-economic development, and business growth.