Análisis de los efectos financieros derivados de la implementación de la gerencia verde como estrategia empresarial y de responsabilidad social: Estudio de caso AVIHECO S.A.

Abstract

This research analyzes the financial impact of the implementation of the model of Green Management in companies such as business strategy and social responsibility in Bogota, during the period 2012-2013, based on the case study companies Aviheco SA To do this, through the methodological design proposed and supported on quantitative methods with descriptive statistics and qualitative method from Survey with analysis of statistical inference, allowed to validate the research hypothesis which stated that: Implementation of Green Management in companies generates financial benefits. As for the results, the most important is: the management of Social Responsibility, with a significant increase in operating and administrative training staff vs. traditional business; change and improving organizational factors as a business strategy where the GV internal change factors equivalently increase by 97%, especially in leadership, risk management and quality management and comparatively external factors change also increased by 21.2%, specifically those related to technology and infrastructure. Finally, it demonstrates a higher initial cost for implementing the model GV then take profits represented in lower costs and improvements in indicators such as profits of the company and the EVA, among others. Then, the trend model G.V. It is to implement it in all organizations, in addition to optimal management of ecological environment, as long-term policy.