Plan estratégico de mercadeo para el posicionamiento del Club Deportivo Vadid, niños entre 5 y 14 años

Abstract

The following work aims to design a marketing plan for the VADID soccer sports club in the city of Bogotá. This institution, despite having an important recognition in the town of Suba, has strong shortcomings in its management strategies, which has caused a risk to the disappearance of the organization. In this scenario, the marketing plan aims to increase the number of affiliates to the club through the strategy of potentiating a specific niche in the categories of initiation, training and foundation that allow leverage to the specialization categories and thus achieve sports transactions with professional soccer clubs. The focus of sports training in football is articulated with the integral development of children and young people in values, principles and discipline in all aspects of their lives. In accordance with the above, a marketing plan is designed based on the diagnosis of the organization, potential customers and competition; based on the collection of data that allow statistics to be obtained for structures marketing strategies, which with the correct follow-up will be a success for the brand positioning and the sustainability of the sports club.