Plan de mercadeo para consultoría en diseños de sistemas sostenibles en nuevas unidades habitacionales en la ciudad de Bogotá

Abstract

This document is intended generate a space of investigational, which encourages social and environmental responsibility in Bogotá, through the harnessing natural energy resources and inclusion of persons with disabilities that limit their free pedestrian traffic, taking global benchmark set for this topic. Keeping in mind the above the objective of the project is to establish a marketing plan using all those appropriate managerial resources for this work, to generate the best possible relations between existing resources and the social field, in order to get a tool to with another set of actions, determine the feasibility and favorability, the creation of company focused on Consulting designs accessible spaces and sustainable systems of natural resource use in residential and industrial units in the city of Bogotá, with the platform the wide field of action Bogota offers.