La responsabilidad social y el enfoque corporativo de coca-cola la verdad detrás de los proyectos sociales

Abstract

The purpose of this article is known as the Coca-Cola company, he has served the development of its corporate values through a model of social responsibility in 2015. Making an analysis of the programs offered by the company and benefits all workers caused bottlers nationwide. With this analysis you can enter to evaluate which modeis standards of corporate social responsibility have been handled properly and which have had difficulty achieving an approach, since it is taken as reference axis lack of coverage of the company against a sector workers, which could not be sheltered by the Social Responsibility model offered by Coca-Cola. The company's social responsibility strategy which is focused on achieving the education field benefiting the children of several employees with scholarships at the nationallevel, achieving a representative show the public face of social responsibility in 2015 implemented. In relation to what has been achieved in this regard will also be necessary to emphasize that have been missing for improvement in terms that can promote an integrated model of social responsibility aspects, this resulted in failures to achieve better we have with a sector of workers