Las marcas como activos de propiedad intelectual y la necesidad de proteger el interés jurídico tutelado asociado al consumidor: especial referencia al caso Panamericana vs. Actualidad Panamericana

Abstract

The different legal process that has and apparently easy that would result confuse an average consumer, it’s analyzed the case ACTUALIDAD PANAMERICANA vs. PANAMERICANA, two brands, the first is a mixed brand and the second a notorious, that develop a process long of dispute in different procedural instances about action of cancelation and opposition to trademark registration, in that are important of discussion the unfair competition, parasitic use and economic detriment of business association that is would generate by consumers seeing this brands in competition in the same market. The next work of investigation have how end the found of different legal tools and protection that could be used for the average consumer in a market in which he is surrounded of a winder number brand, goods and services, he don't have knowledge about the information is very easy to be deception or carried bad information for taken a bad decision in against himself interest; the entities, norms and rulings of international and national rank are analyzed that protect unfair competition that can be could present about the different brand in a national or international market, for consumer protection and businessman who are principal actors in this scenery.