Publicidad engañosa en alimentos; trastornos en la salud de los adolescentes del Institución Educativa Municipal Mana blanca Facatativá

Abstract

The objective of this article is to analyze the effect (s) that it generates on health due to the consumption of ultra-processed foods that contain misleading advertising of adolescents between 14 and 18 years of tenth grade of the Integrated School of the Manablanca Municipal Educational Institution. The research has a methodological aspect focused on the positivist paradigm, using an inductive method and a transverse temporality, aligned to an exploratory-descriptive research where a mixed design is presented, both qualitative and quantitative, where it seeks to describe characteristics of the packaging of ultra-processed foods such as ingredients, weight and image and thus quantify how many products of those chosen by the students contain misleading advertising and what are the possible health effects with mass consumption. Continuing with the focus of the ongoing specialization on Management and Marketing, the latter is the direction that the article has where it seeks to show how companies and their marketing areas through advertising try to sell food products with little or misleading information with regard to its content and in most cases without thinking about the short or long-term repercussions that some ultra-processed foods can have on the health of consumers. Therefore, a series of instruments are applied where it is intended to check if there is a correlation in the consumption of food with misleading advertising in the effects on health, where the proper recommendations are finally made, so that both from the homes and in the educational institution Manablanca can mitigate the possible alterations in the health of adolescents by the consumption of this type of food.