Del ejercicio y fundamento legal que caracterizan las actividades de comercialización en red o mercadeo multinivel en Colombia

Abstract

Marketing Networking or Multi-Level Marketing (MLM) commercialization in Colombia. In response to the globalization and world economic integration that keeps causing a constant deep polemic and criticism inside our economic model system. Thus these activities or way of commercialization is turning into a social problem, since the perception and association to similar schemes like Pyramid selling or illegal money scavenging. This is where the legal reality has allowed us to have a very close view of the fine but thick line created in the economic crime and contractual activity of Multi Level Systems, leading us to the next question; ¿What are the causes, from legal doctrine point of view, that determine the legal or illegal exercise of Network marketing or multilevel marketing in Colombia?, This because such activity has been interpreted and executed equivocally. When this system is produced and performed wrong, it makes people fall in an interpretation error of the business. Leading the same to perform such bad behaviors against the economy and social order. This allowing this to be imperative not only for the ones involved directly to the industry or its distributing model, but for the general society. Which model is exposed to the people as a big and unique opportunity to be economically independent and sustainable? The methodology developed in this research is scientific type applied (practical and empirical), the world of law, which in this case allowed us to analyze in an integrated historical, social - economic, financial but above all legal, since we deal with the laws and methods of both empirical knowledge, theoretical and practical. Supported by a rigorous literature review and regulations.