Generación de un plan de negocios aplicado a la empresa AR&G Ingeniería en Colombia, para el sector de la construcción en el año 2017

Abstract

The present investigation was limited to the construction sector in Colombia for the year 2017 in the location of Kennedy in the city of Bogota, were analyzed different construction companies, taking as measurement parameters the experience, products or services, customer service, schemes Cost, and quantity of personnel. Therefore, the purpose of this research was to develop a business plan for AR&G Ingeniería, which guarantees its continuous consolidation in the construction industry. For this, it was necessary to strategically diagnose the needs in the construction industry, then to build a business model, and finally to create the company's financial plan. The present study was expressly justified because it possesses theoretical value, practical utility, social relevance, and convenience, supported by theoretical, conceptual, historical and legal frames of reference, the present research is imminently descriptive - not experimental, since only Will be carried out once for the purpose of analyzing the fundamental factors contained in a business plan and applying them to an engineering company. In this context, a field investigation was carried out where the population consisted of 455 companies from which a sample of 27% was taken, leaving a sample size of 122 companies. The technique used was the observation, a questionnaire of 05 closed questions was applied, determining its reliability by means of the simple random sampling equation whose value was 99% with a margin of error of 10%. The data processing allowed to determine that 41.7% of the total population qualifies the viability to create company in Colombia as excellent additionally the population considers the construction industry as relevant for the economic development of the country.