Desarrollo económico bajo la competitividad empresarial: Diagnóstico ante una empresa de transporte terrestre

Abstract

In the present document settles in the research process of factors what carry to business competence influenced by market mainspring and the accomplishment to people needs in the society. From capabilities what must get the professional individual, to factors what makes the enterprise to present difficulties developing itself being to the level of organizations from same characteristics. By means of a specific real case can set up the probabilities what allow to reach an improvement of profitability in the market. In which they are analyzed through market positioning and the characteristics what differences among other enterprises what make the same economic activities; and through internal analysis employing financial statements for their elapsed survey and behavior in an specific time for detection of factors what takes to the recent showed situation.