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    Propuesta de creación de empresa para la vida verde en cubiertas

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    Creación_empresa_verder_cubiertas.pdf (Trabajo de grado) (1.173Mb)
    Cartas de autorización.pdf (Carta de autorización) (1.665Mb)
    Folleto.pdf (Anexo 1) (493.5Kb)
    Presentacion Modugreen.pdf (Anexo 2) (2.020Mb)

    Date

    2016

    Author

    Acosta Ladino, Carlos Felipe

    Director de tesis

    Illera Correal, Arianne

    Citación

           
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    TY - GEN T1 - Propuesta de creación de empresa para la vida verde en cubiertas AU - Acosta Ladino, Carlos Felipe Y1 - 2016 UR - http://hdl.handle.net/11396/3701 AB - This degree work has the general objective to propose the creation of a company dedicated completely to the care and preservation of the environment, also as part of the development of the work to promote environmental awareness, finally being a great business idea. The lack of environmental awareness is directly related to man and development within its culture and its evolution is determined whether adaptation to the environment. The environmental situation in Colombia is in a very large deterioration in terms of physical, biotic and social in terms of different economic processes environment. The deterioration and large losses of natural resources are caused by human beings who benefits from the land, but lack of culture and knowledge preservation every day is causing great loss of green areas which are natural resources and are the lungs Bogota and the rest of the country. Basically creating ModuGreen SAS provides advice and supplies of green roofs for sustainable development in the city of Bogota with the aim of reaching large companies, shopping malls, hotels, construction companies, factories, etc. Take them improve ecosystem and a much environmental thinking and provide more comfort to its needs and highlight the benefits of the product for both the ecosystem and to humans. ER - @misc{11396_3701, author = {Acosta Ladino Carlos Felipe}, title = {Propuesta de creación de empresa para la vida verde en cubiertas}, year = {2016}, abstract = {This degree work has the general objective to propose the creation of a company dedicated completely to the care and preservation of the environment, also as part of the development of the work to promote environmental awareness, finally being a great business idea. The lack of environmental awareness is directly related to man and development within its culture and its evolution is determined whether adaptation to the environment. The environmental situation in Colombia is in a very large deterioration in terms of physical, biotic and social in terms of different economic processes environment. The deterioration and large losses of natural resources are caused by human beings who benefits from the land, but lack of culture and knowledge preservation every day is causing great loss of green areas which are natural resources and are the lungs Bogota and the rest of the country. Basically creating ModuGreen SAS provides advice and supplies of green roofs for sustainable development in the city of Bogota with the aim of reaching large companies, shopping malls, hotels, construction companies, factories, etc. Take them improve ecosystem and a much environmental thinking and provide more comfort to its needs and highlight the benefits of the product for both the ecosystem and to humans.}, url = {http://hdl.handle.net/11396/3701} }RT Generic T1 Propuesta de creación de empresa para la vida verde en cubiertas YR 2016 LK http://hdl.handle.net/11396/3701 AB This degree work has the general objective to propose the creation of a company dedicated completely to the care and preservation of the environment, also as part of the development of the work to promote environmental awareness, finally being a great business idea. The lack of environmental awareness is directly related to man and development within its culture and its evolution is determined whether adaptation to the environment. The environmental situation in Colombia is in a very large deterioration in terms of physical, biotic and social in terms of different economic processes environment. The deterioration and large losses of natural resources are caused by human beings who benefits from the land, but lack of culture and knowledge preservation every day is causing great loss of green areas which are natural resources and are the lungs Bogota and the rest of the country. Basically creating ModuGreen SAS provides advice and supplies of green roofs for sustainable development in the city of Bogota with the aim of reaching large companies, shopping malls, hotels, construction companies, factories, etc. Take them improve ecosystem and a much environmental thinking and provide more comfort to its needs and highlight the benefits of the product for both the ecosystem and to humans. OL Spanish (121)
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    Palabras clave

    Cubiertas verdes
    Medio ambiente
    Conciencia ambiental
    Marketing mix
    Gestión de proyectos
    Plan de negocios
    Cubiertas (Construcción)
    Medio ambiente - Protección
    Branding (Mercadeo)
    Construcción sostenible
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    Abstract

    Este Trabajo de grado tiene como objetivo general proponer la creación de una empresa dedicada totalmente al cuidado y la preservación del medio ambiente, también como parte del desarrollo del mismo trabajo fomentar la conciencia medio ambiental, siendo finalmente una idea excelente de negocio. La carencia de conciencia ambiental está directamente relacionada con el hombre y el desarrollo dentro de su cultura y a si su evolución estará determinada a la adaptación con el medio. En Colombia la situación ambiental se encuentra en un deterioro muy grande en cuanto al ambiente físico, biótico y social en cuanto a los diferentes procesos económicos. El deterioro y las grandes pérdidas de recursos naturales son causados por el ser humano quien se beneficia de la tierra, pero por falta de cultura y conocimientos de preservación día tras día está causando grandes pérdidas de zonas verdes las cuales son recursos naturales y son los pulmones de Bogotá y el resto del país. Básicamente la creación de ModuGreen SAS ofrece asesoría e insumos de cubiertas verdes para el desarrollo sostenible en la cuidad de Bogotá con el objetivo de llegar a grandes empresas, centros comerciales, hoteles, constructoras, fábricas, etc. Asumir en ellas el mejoramiento del ecosistema y un pensamiento mucho más ambiental y brindar mucho más confort a sus necesidades y destacar los beneficios del producto tanto para el ecosistema como para el ser humano.

    Abstract

    This degree work has the general objective to propose the creation of a company dedicated completely to the care and preservation of the environment, also as part of the development of the work to promote environmental awareness, finally being a great business idea. The lack of environmental awareness is directly related to man and development within its culture and its evolution is determined whether adaptation to the environment. The environmental situation in Colombia is in a very large deterioration in terms of physical, biotic and social in terms of different economic processes environment. The deterioration and large losses of natural resources are caused by human beings who benefits from the land, but lack of culture and knowledge preservation every day is causing great loss of green areas which are natural resources and are the lungs Bogota and the rest of the country. Basically creating ModuGreen SAS provides advice and supplies of green roofs for sustainable development in the city of Bogota with the aim of reaching large companies, shopping malls, hotels, construction companies, factories, etc. Take them improve ecosystem and a much environmental thinking and provide more comfort to its needs and highlight the benefits of the product for both the ecosystem and to humans.
    URI
    http://hdl.handle.net/11396/3701
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