Plan de negocios para una empresa de consultoría de gestión empresarial en Bogotá

Abstract

This document contains the most important elements of the research model to implement a business plan, a consulting firm in business management, in Bogota. In the development of this research was realized a diagnosis of the state of four (4) of the most recognized and positioned in Bogota in the areas of business advisory consulting firms, as well as the application of a matrix made competitive profile - MPC, resulting identified important variables to consider in formulating the business plan, investigation object. Subsequently, three (3) models of business plans was analyzed, the first proposed by Rafael Alcaraz Doctor of Economics and Business Administration from the University of Deusto, whose book "The successful entrepreneur" was taken as a reference to exemplify the importance Construction of the business plan as a key process, when setting up a business unit. The second by Steve Blank and Bob Doft authors of "The Handbook of entrepreneur" guide designed to guide you step by step in the future entrepreneurs creating successful companies. Finally, the methodology CANVAS business model designed by Alexander Osterwalder and Yves Pigneur, considered as a tool to develop value propositions and optimize company resources. On the whole, based on the models previously studied methodology CANVAS business plan was implemented, which allowed realizing the objective of the research and propose the creation of a consulting firm, whose purpose is to contribute to strengthening business organizations through the advice and support of qualified human talent, that it will assist in an objective and ethical manner, always focused on achieving corporate objectives, which have a positive impact on the social and economic environment of the country.